The impact of service quality, promotions and customer engagement in determining customer loyalty in the Thai mobile network industry
D Dhasan, S Kowathanakul - Abac Journal, 2021 - assumptionjournal.au.edu
Past studies are still insufficient and have failed to fully explore the role of customer
engagement in enhancing customer loyalty. This paper addresses this problem, aiming to …
engagement in enhancing customer loyalty. This paper addresses this problem, aiming to …