Eyetracking methodology in SCMC: A tool for empowering learning and teaching

U Stickler, L Shi - ReCALL, 2017 - cambridge.org
Computer-assisted language learning, or CALL, is an interdisciplinary area of research,
positioned between science and social science, computing and education, linguistics and …

[HTML][HTML] Exploring the Untapped Potential of Neuromarketing in Online Learning: Implications and Challenges for the Higher Education Sector in Europe

HM Šola, FH Qureshi, S Khawaja - Behavioral Sciences, 2024 - mdpi.com
This research investigates the impact of applying neuromarketing techniques to three
practical examples of higher education (HE) branding: an official college website page, an …