Marca é um construto multidimensional, composta por sinais e símbolos físicos [tangíveis], mentais e emocionais [intangíveis], que identificam, distinguem e representam bens …
IL Escarcena - … Companion to Language and Country Branding, 2020 - api.taylorfrancis.com
In December 2018, Chilean newspaper La Tercera published an article about a study conducted by Alberto Hurtado University, called “Chile Dice 2018”[“Chile Says 2018”]. The …
T Milani, M Aronczyk, A Jaworski - api.taylorfrancis.com
Names: Theodoropoulou, Irene, editor.| Tovar, Johanna, editor. Title: Research companion to language and country branding/edited by Irene Theodoropoulou and Johanna Tovar …