In recent years, the topic of prosocial consumer behavior has garnered more and more
attention from consumer researchers, resulting in a steady increase in published journal …

Research questions in the prosocial behavior literature focus on the pro aspect of prosocial
behavior—that is, how to motivate actions that benefit others. These questions typically …

The rapid spread of COVID-19 has emphasized the need for effective health
communications to coordinate individual behavior and mitigate disease transmission …

The Dirty Underbelly of Prosocial Behavior: Reconceptualizing Greater Good as an Ecosystem
with Unintended Consequences - Labroo - 2021 - Journal of Consumer Psychology - Wiley …

Prosocial crowdfunding has contributed to tackling social problems by expanding financial
access to social entrepreneurs. Despite the growing body of research, our understanding of …

There has been a noteworthy rise in sustainability awareness in the fashion industry.
However, the motivation to adopt such behaviors is unclear, making it relevant to consider …

This longitudinal research explores team cohesion as a potential mediator explaining the
associations between agreeableness as a personality trait and well-being. Additionally, the …

Purpose This study aims to examine personal factors that drive the initiation of an online
firestorm, an online collaborative attack against a brand that usually occurs when a brand …

In this article, we review research on the discrepancy between consumers' high self-reported
interest in sustainable products and these products' poor performance in the marketplace …

Social preference theory highlights an alternative explanation for consumption choices that
are not consistent with rational economic decision making. In the current research, social …