This study aims to establish the consumption values which are instrumental in formation of
trust and influences the repurchase intention of subscribing to over-the-top (OTT) platforms …

Despite having multiple platforms on both TV and OTT the motives behind the choice of
video entertainment of young adults of India were unknown. There are many studies that talk …

Traditional media is gradually facing tough competition from over-the-top services. Over-the-
top is termed in such a way because it bypasses the traditional methods of media …

Drawing on the search experience, the study investigates the impact of Over-the-top
Services on their intention to continuous subscription. It investigates the mediation of search …

Penelitian ini bertujuan untuk mengembangkan materi ajar dengan menggunakan audio
visual. Lokasi penelitian dilakukan di Pantai Date, Banggae Timur, Kabupaten Majene …

OTT media platforms (Netflix, Amazon Prime, Disney+ Hotstar, etc.) are another logical TV
development that transmits content via an Internet connection without the provider's …

This research aims to analyze how the aggressive formats like one-day and 20-20 games
eclipsed the gentleman game into commercially lucrative sport. Besides, purpose of study …

Abstract The integration of Artificial Intelligence (AI) has revolutionized the landscape of
digital marketing, particularly in the realm of Social Media Marketing (SMM). This report …

Chapter 18 deals with sentiment analysis for web series during the COVID-19 pandemic. In
order to understand the impact and impression the web series makes on the audience, the …

GİRİŞ Çevrimiçi yayıncılık konusunda, dünya genelinde, uzun yıllardır süre gelen yatırımlar,
sunulan hizmetler ve yaratılan içerikler, zaman içerisinde, büyük bir sektörün ve buna bağlı …