Purpose Aaker's brand personality scale (BPS) published in 1997 has revived hitherto
sluggish interest in brand personality research. With time, the BPS, most cited work in brand …

Relying on) dimensions of brand personality, this study investigated the relationships
between brand personality and its antecedents and consequences in the upper-upscale …

Initially, content analysis of sport teams' web sites and magazines were used to identify the
items of the scale. Following this a survey research method was used to gather data from …

The purpose of this study is to examine the relationships between image congruence, tourist
satisfaction and intention to revisit in marathon tourism. The results show that both affective …

Destination personality is an essential element of destination brands and closely connected
to visitors' experiences and emotions at the destination. This study investigates the …

Purpose The purpose of this paper is to explore the brand relationships between a mega-
sports event, the Olympic Games, and its branded main sponsors, using the lens of brand …

Purpose–Sponsorship has undeniably become one of the fastest growing global marketing
practices. Business corporations seek sponsorship opportunities to actualize their overall …

This article analyses competitive balance in Formula 1 motor racing 1950-2010. It is shown
that regulation change has had a significant positive impact on championship uncertainty …

Purpose–The purpose of this paper is to examine spectator perceptions of service quality at
the Formula One (F-1) event in Shanghai by means of Martilla and James' Importance and …

The popularity of women's soccer has increased in Germany since the inauguration of the
sport in 1970 by the German Football Association. The purpose of this study is to analyze the …