Over the last two decades, motivated by the continuous evolution of the technology‐driven
retail environment, researchers have studied various aspects of online consumer behaviour …

The convergence of artificial intelligence (AI), big data (DB), and Internet of Things (IoT) in
Society 5.0, has given rise to Marketing 5.0, revolutionizing personalized customer …

WeChat has burgeoned into a predominant mobile communication platform that facilitates
instantaneous text and voice-mediated dialogues. Currently, it stands out as a quintessential …

The electronic commerce is considered as a new concept, which is described as the process
of product and service exchange in world-wide web, as well as, online information web. The …

Mobile shopping application can provide retailers the opportunity for showcasing their
brands and shopping experiences to the customers since the use of smartphones are …

Purpose This paper assesses the continuance intention (CI) for mobile-based payment (M-
payment) services following the COVID-19 pandemic by combining the self-efficacy …

The demand for Muslim women's clothing is getting higher, it is clear the Muslim fashion
industry is starting to develop in several countries in the world. Consumers can get …

Metaverse-based virtual stores have transformed the retail landscape, offering consumers'
new ways to explore, engage, and find satisfaction. Virtual stores backed by metaverse have …

This paper determines the antecedents of trust (ie, perceived ease of use [PEoU], privacy
concerns [PC], perceived security [PS], product variety [PV], and on-time delivery [OD]) and …

Purpose The purpose of this research article is to explore the behavioural intention of
consumers to use app-based shopping for green-tech products in the emerging economy of …