Service quality, loyalty programs, pricing strategies and customer engagement play a vital
role in customer retention and firms' performance. The current study aims to investigate the …

As well as contributing to society, corporate social responsibility (CSR) initiatives have
frequently been utilized by businesses to gain a competitive edge. Nevertheless, despite …

This research investigates the antecedents of airline travel intention, including the effects of
crisis management, service quality perceptions, and loyalty programs, along with the fear of …

Purpose This study aims to examine consumers' responses to two types of loyalty programs:
coalition and single-firm programs. This study explains the mechanism underlying the link …

The COVID-19 pandemic has sharply reduced air travel demand since early 2020. This
paper aims to identify factors influencing Korean passengers' air travel confidence after …

Companies allocate significant resources in loyalty programs with the primary goal of
enhancing customer loyalty. However, the effectiveness of these programs is now a subject …

Purpose: This study aims to evaluate the effectiveness of passenger loyalty programs in the
airline industry, focusing on value delivery and customer perception in Polish regional …

Com as constantes mudanças no mundo dos negócios, o ambiente empresarial vem sendo
marcado por contínuas transformações, desenvolvidas a partir de tendências tecnológicas e …

Tourism, as a system, faces important challenges, following events of wide scope and
significance, with structural implications at the economic, social, and environmental levels. In …

Bacheloroppgaven kommer som et resultat etter tre år på Universitet i Stavanger, Norsk
Hotellhøyskole. Kandidatene har valgt å sette søkelys på lojalitetsprogram, og skal derfor …