Online retail trade in Indonesia has grown dramatically in recent years. However, it is not
being followed by an increase in the transaction completion ratio, with a cart abandonment …

This article scaffolds on customer relationship management (CRM) theory and explores the
association between electronic CRM (e-CRM) and electronic customer's (e-customer) …

Purpose: The objectives of this study were to validate the Customer Relationship
Management Scale (CRMS) in France, and to compare the French model to both Brazilian …

This chapter aims to provide a theoretical foundation that integrates electronic customer
relationship management (e-CRM) and artificial intelligence (AI) in marketing, specifically …

There has been a significant growth of internet users over the past decade in Indonesia. The
growth of internet users is followed by the growth of digital buyers. Most digital buyers in …

Businesses with focus on customers through the use of Customer Relationship Management
(CRM) perform better and win customer loyalty. Therefore, it is relevant to study the …

Customer segmentation and customer relationship management generally is interesting
subject to explore. One of the main reasons why we should focus on exploring this type of …

Neglect of marketing tools and the lack of a clear strategic guideline when promoting a
product create negative consequences for most industrial enterprises in Ukraine, which …

Despite the tremendous importance of electronic customer relationship management
(eCRM), customer loyalty, and brand image in the hospitality industry, literature has …

Bali's leading destination status leads to intense competition in the tourism industry,
especially accommodation. This situation calls for a study that could provide marketing …