Purpose–The purpose of this paper is to review the academic literature on relationship
marketing (RM), conduct a content analysis of the same for the purpose of classification and …

Purpose–The purpose of this study is to investigate the relationship marketing (RM) strategy
of a retail bank and examine whether–after its implementation–customer relationships were …

Purpose–The two aims of this paper are to explore the development of trust for relationships
between staff and customers in the banking sector and to investigate possible links between …

Purpose–The purpose of this paper is to develop a multi‐item scale for measuring the
customer relationship management effectiveness (CRME) in Indian retail banks and to …

Purpose This study aims to review the published empirical research on relationship
orientation in banking and insurance services. The objective of the study is to understand …

Customer service has received considerable attention in marketing literature. This paper
attempts to find the relationship between customer service on customer retention in …

International Islamic University, Pakistan Abstract-The purpose of this study is to provide an
insight into the impact of relationship marketing strategy on customer loyalty of retail bank …

During the last decade, the Islamic banking sector in Brunei Darussalam experienced
remarkable and increasingly challenging development in the face of strong competition from …

Customer retention is an important element of banking strategy in today's increasingly
competitive environment. Bank management must identify and improve upon factors that can …

This paper investigates the level of consumer awareness and use of Islamic banking
products in South Africa. A non-probability sampling method was used whereby a …