Penerapan Marketing Mix terhadap Brand Equity Perguruan Tinggi sebagai sebuah Tinjauan Literatur

R Sagala - Jurnal Manajemen dan Bisnis, 2011 - ejournal.ust.ac.id
The process of marketing mix (marketing mix) are successful have a positive impact on
brand equity (brand equity). Every marketer trying to take advantage of the marketing mix …