Perspective: A review of marketing research on product design with directions for future research

MG Luchs, KS Swan… - Journal of Product …, 2016 - Wiley Online Library
The authors provide synthesized summaries of research on product design conducted over
the 20‐year period from 1995 to 2014, as well as suggestions for future research. Building …

Demand-side strategy and business models: Putting value creation for consumers center stage

RL Priem, M Wenzel, J Koch - Long range planning, 2018 - Elsevier
Value creation for consumers, as the conditio sine qua non for value capture, is at the heart
of demand-side strategy research and is a core element of almost any business model. In …

[PDF][PDF] Virtual issue editorial: Under the wide umbrella of open innovation

MA Stanko, GJ Fisher, M Bogers - Journal of Product Innovation …, 2017 - researchgate.net
Design Thinking (see Glen et al., 2015) emphasize a deep customer understanding,
external observation and iteration for innovation with a constant focus on the business …

Perspective: leveraging open innovation through paradox

GD Lauritzen, M Karafyllia - Journal of Product Innovation …, 2019 - Wiley Online Library
In search of fresh ideas, firms increasingly engage with external contributors in open
innovation collaborations. However, research has found that such collaborations frequently …

Platforms, open/user innovation, and ecosystems: A strategic leadership perspective

EJ Altman, ML Tushman - Entrepreneurship, innovation, and …, 2017 - emerald.com
Platform, open/user innovation, and ecosystem strategies embrace and enable interactions
with external entities. Firms pursuing these approaches conduct business and interact with …

Motivations for customer engagement in online co-innovation communities (OCCs) a conceptual framework

T Zhang, J Kandampully, A Bilgihan - Journal of Hospitality and …, 2015 - emerald.com
Purpose–This paper aims to propose an extended model to examine these motivations. As
technology-led changes have revolutionized the marketplace, researchers and practitioners …

The value of marketing crowdsourced new products as such: Evidence from two randomized field experiments

H Nishikawa, M Schreier, C Fuchs… - Journal of Marketing …, 2017 - journals.sagepub.com
To complement their in-house, designer-driven efforts, companies are increasingly
experimenting with crowdsourcing initiatives in which they invite their user communities to …

How does online interaction affect idea quality? The effect of feedback in firm‐internal idea competitions

H Zhu, A Kock, M Wentker… - Journal of Product …, 2019 - Wiley Online Library
Social media technologies that enable interactive feedback during idea generation can
complement existing modes of knowledge exchange in innovation management. Especially …

[HTML][HTML] Understanding value co-creation in virtual communities: The key role of complementarities and trade-offs

N Rodríguez-López - Information & Management, 2021 - Elsevier
Virtual communities form the principal environment favoring provider-client interaction.
However, questions regarding the way to manage these communities so that they might …

Customer involvement in innovation: A review of literature and future research directions

AS Cui, F Wu - Innovation and Strategy, 2018 - emerald.com
Purpose The purpose of this research is to review empirical research on customer
involvement in innovation and identify future research directions that can better connect this …