Eye tracking offers researchers an opportunity to collect an objective assessment of visual
behavior. Visual behavior—referring broadly to metrics and measures of gaze positioning …

Purpose Social media greatly enhances public access to health information and thus attracts
older adults who tend to attach more importance to their health. This study aims to identify …

A large number of studies focus on the effects of news consumption on learning. However,
we know surprisingly little about how the process of news consumption itself influences …

This study investigates whether knowledge gains from news post exposure are different
when scrolling through a social media newsfeed on a smartphone compared to a desktop …

Online channels for communicating risk frequently include features and technological
capabilities to support sharing images of risk. In particular, the affordances found in social …

Eye tracking gives communication scholars the opportunity to move beyond self-reported
measures by examining more precisely how much visual attention is paid to information …

HPV is the most common sexually transmitted disease, and there are alarming global
disparities in cervical cancer and HPV vaccination uptake (CDC, 2016a). To inform HPV …

Previous studies have mainly focused on tailoring message content to match individual
characteristics and preferences. This study investigates the effect of a website tailored to …

Although the use of illustrations is often recommended for audiences with limited health
literacy, it is unclear how health literacy impacts the use of different online formats. The aim …

Purpose This study aimed to provide user-centered evidence for health professionals to
make optimal use of images for the effective dissemination of health information on …