Consumer engagement in social media brand communities: A literature review
With the prevalence of social media, a great deal of research has examined consumer
engagement in social media brand communities. However, we lack a holistic understanding …
engagement in social media brand communities. However, we lack a holistic understanding …
[HTML][HTML] Employment 5.0: The work of the future and the future of work
This systematic review brings together the collection of recent scholarly outputs on the
disruptive impact of digital transformation on the work. This paper draws from a sample of 68 …
disruptive impact of digital transformation on the work. This paper draws from a sample of 68 …
Exploring the influence of artificial intelligence technology on consumer repurchase intention: The mediation and moderation approach
Digital technologies have dramatically changed business practices and consumer buying
behavior. This study integrates artificial intelligence technology, consumer engagement on …
behavior. This study integrates artificial intelligence technology, consumer engagement on …
[HTML][HTML] Rising with the machines: A sociotechnical framework for bringing artificial intelligence into the organization
Artificial intelligence (AI) is increasingly being adopted by organizations, yet implementation
is often carried out without careful consideration of the employees who will be working along …
is often carried out without careful consideration of the employees who will be working along …
Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts
Purpose This study aims to explore the role of artificial intelligence (AI)-powered chatbot
marketing efforts (CMEs) in the establishment of relationships between brands and their …
marketing efforts (CMEs) in the establishment of relationships between brands and their …
Exploring the dark and unexpected sides of digitalization: Toward a critical agenda
Digitalization has far-reaching implications for individuals, organizations, and society. While
extant management and organization studies mainly focus on the positive aspects of this …
extant management and organization studies mainly focus on the positive aspects of this …
Signaling green! firm ESG signals in an interconnected environment that promote brand valuation
Today's interconnected environment is characterized by ESG (environmental, social, and
corporate governance), networks of people, organizations, and devices that are …
corporate governance), networks of people, organizations, and devices that are …
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
The initial hype and fanfare from the Meta Platforms view of how the metaverse could be
brought to life has evolved into an ongoing discussion of not only the metaverse's impact on …
brought to life has evolved into an ongoing discussion of not only the metaverse's impact on …
Journey of customers in this digital era: Understanding the role of artificial intelligence technologies in user engagement and conversion
Purpose The first research objective is to understand the role of digital [artificial intelligence
(AI)] technologies on user engagement and conversion that has resulted in high online …
(AI)] technologies on user engagement and conversion that has resulted in high online …
A socio-technical view of platform ecosystems: Systematic review and research agenda
Business models are becoming more inclined towards platforms, which allow inclusion of
diverse participants to promote leveraged growth and modularity of offerings. Despite being …
diverse participants to promote leveraged growth and modularity of offerings. Despite being …