The immersive technologies of augmented reality (AR) and virtual reality (VR) have been
widely applied in the tourism sector. Previous research has independently explored effective …

In recent years, the concept of the Metaverse has attracted considerable attention. This
article provides a comprehensive overview of the Metaverse. First, the development status of …

Abstract Information technologies exist to enable us to either do things we have not done
before or do familiar things more efficiently. Metaverse (ie extended reality: XR) enables …

Humanizing the tourism experience with virtual and augmented reality has gained traction,
but fragmented literature delimits the holistic view. Present study bridges this knowledge gap …

Research on the impact of immersive virtual reality (I-VR) technology on learning has
become necessary with the decreasing cost of virtual reality technologies and the …

The use of immersive technologies has changed the consumption environment in which
retailers provide services. We present findings from a study designed to investigate …

This collaborative research between a team of digital technology developers and academic
researchers investigates how social interaction affects visitors' experience during a virtual …

Purpose Metaverse technology is of interest to researchers and practitioners in tourism and
hospitality. The metaverse offers tourists the capacity to enjoy unprecedented tourism …

The metaverse is expected to be a game changer that starts a new epoch for digital
commons and content creation in all aspects of tourism. Both opportunities and challenges …

This systematic review study synthesizes research findings pertaining to the use of eye-
tracking technology in immersive virtual reality (IVR) learning environments created by using …