Data generation is currently expanding at an astonishing pace, and the function of marketing
is becoming increasingly sophisticated and customized. Companies seek to understand …

Recommender systems can help provide preference-based personalized services to
consumers and help them make informed decisions. However, a key shortcoming of the …

The marketing industry has witnessed a significant prevalence of machine learning and
artificial intelligence models that have enhanced the accuracy, precision, and …

The use of email marketing campaigns in e-commerce is an essential aspect for driving
sales and establishing or maintaining good customer service. However, ensuring their …

Marketing activities based on sending email messages are everlastingly popular around the
world, although the technology itself is several dozen years old. Recently, the email industry …

Data generation is currently expanding at an astonishing pace, and the function of marketing
is becoming increasingly sophisticated and customized. Companies seek to understand …

Data mining is the process of knowledge extraction from large data repositories. Its several
techniques and algorithms have been applied in various fields to extract hidden information …

Application of machine learning tools in drilling hydrocarbon well is still exploratory in its
stage. This chapter presents a brief review of various applied research in drilling operations …

Big data, internet das coisas, tecnologia, análise preditiva, ferramentas digitais e social
media são alguns dos conceitos que serão mencionados repetidamente ao longo da …