Design science (DS) approaches have been emerging in engineering, management and
other disciplines operating at the interface between design research and the natural or …

Purpose The main objective of this research is to analyze the dynamics of academic
research on digital entrepreneurship and innovation, unveiling the main research trends …

Purpose The first research objective is to understand the role of digital [artificial intelligence
(AI)] technologies on user engagement and conversion that has resulted in high online …

The objective of this study is to determine the relationship of digital marketing as a wide
emerging marketing tool, in developing public relation values for modern business in the …

Most studies published in Technovation adopt a theory-driven approach toward empirical
phenomena. In this editorial, we call for a more instrumental approach, one that effectively …

This special issue of Industrial Marketing Management aims to develop useful knowledge
and generate new insights into and applications of digital marketing in B2B markets. This …

The article defines the problems of forming the models of government regulation of
clustering, marketing management and labor market in the context of globalization, business …

This study expounds a strategic framework of omnichannel integration to enhance the
customer experience in the inner circle of loyalty loop. Depending upon the multiple topics of …

In the modern era, digital marketing is not new platforms that can be used by
businesspeople to reach the consumers and a wide area, including attracting customers …

Geoenergy resources are a new type of clean energy. Carbon neutralization and carbon
peaking require significant system reform in the field of energy supply. As a clean, low …