Chocolate is consumed all over the world. Since its origin, it has undergone many
transformations to meet changing market demand. A better understanding of consumer …

With the increase in health awareness more and more attention is paid to how
manufacturers can respond to ever-changing consumer needs. This is especially true for the …

Purpose This study aims to propose a conceptual framework to capture the essence of
memorable experiences. Design/methodology/approach A conceptual framework based on …

Drawing on the theory of dogmatism and personality traits, this research examines the
consumers' shopping behavior and intentions. We propose a model, which incorporates the …

This study assesses the declared preferences of a sample of Italian consumers (n= 657)
towards chocolate, considering their sociodemographic variables, lifestyle and food habits …

This study was conducted in Ecuador and Spain to identify consumers' preferences
regarding several product attributes in dark chocolates by defining the utility function. A total …

'First mover advantage does not go to the first company that launches, it goes to the first
company that scales'(Reid Hoffman, co-founder of LinkedIn,). M. Andreesen defines scale …

The main aim of this research was to examine the effect of intrinsic attributes on impulsive
buying behaviour among young consumers with special reference to Indian context. After …

Sustainable chocolate labelling aims to help consumers make organic and fair choices. This
study examines the impact of various factors on the decision making of Gen Z and Millennial …

Purpose–This study explored the integration of technology and develop a Crop Price
Prediction to address the concerns for High-Value Commercial Crops. Method–Price of …