The objective of this study is to conduct a comprehensive review and synthesis of green
marketing research within the Indonesian context, employing a literature review …

The aims of this study to examine the adaptation of ICT through the analysis of digital
consumer needs and digital advertising preference by students. The study is conducted with …

The quality of human resources is one of the supporting factors to improve the progress and
sustainability of an organization or company. Work culture is one indicator of the good and …

Green consumer behavior is a marketer's concern because of the value of environmental
sustainability—a study of green consumer behavior as a part of facing the climate change …

The purpose of this study is to examine the concept of e-trust as part of consumer behavior
and its relationship with e-service quality, e-satisfaction, and e-loyalty. The research is …

The advent of E-commerce has brought about significant changes in the business
landscape, offering new revenue streams and attracting diverse customers. It has become …

Strategy against the spread of the Covid-19 virus in Indonesia by enacting Large-Scale
Social Restrictions. The implementation of the Scale Social Restrictions forced all …

The purpose of this study is to examine the concept of consumer perceived value. The
research is conducted qualitatively by reviewing the theory and previous studies to explain …

The purpose of this study is to discuss the concept of hedonic and utilitarian values of
consumers. The research was conducted qualitatively with literature review and preliminary …

The purpose of this study is to examine the concept of hedonic value for e-commerce that is
assessed by consumers. The research is assessed qualitatively by comparing preliminary …