The burgeoning digital-platforms literature across multiple business disciplines has primarily
characterized the platform as a market or network. Although the organizing role of platform …

Omni-channel retailing is a popular strategy in a new retailing era when digitalization, social
media, big data and other emerging technologies (eg, Artificial Intelligence (AI), virtual reality …

" According to historians, European trade took off at the end of the 12th century in what is
now the North of France, in the county of Champagne. 1 It is at this period that this county …

We consider the applicability to digital platforms of extant international business scholarship.
The organization of digital platforms has been seen to such an extent as predicated upon …

Abstract Online to Offline (O2O) commerce commands intense attention from both academic
and practical fields, but the unique features of O2O commerce and how these features affect …

One of today's grand societal challenges is to replace the current 'take‐make‐
waste'economic model with a circular economic model that allows a gradual decoupling of …

Platform competition is shaped by the likelihood of multihoming (ie, complementors or
consumers adopt more than one platform). To take advantage of multihoming, platform firms …

The purpose of this research is to examine the effects of trust transfer and online contents on
purchase intention in the online-to-offline e-commerce. A partial least squares based …

Purpose A new business model online to offline (O2O) has emerged in recent years. Similar
to many new models at an early stage, O2O has inconsistent definitions which not only …

Online platform businesses can grow massively and rapidly. But what if a company's
business model features both an online platform application and a physical product, as is …