In this review, we examine the impact of two key factors of consumer empowerment–choice
freedom and expansion of information--on the choice difficulty consumers experience in …

We perform a meta-analytic review of the effect of retail assortment size on consumer
perceptions, choice, and retail sales/share using a database comprising of 177 studies …

For over a century the focus of psychotherapy has been on what ails us, with the therapeutic
process resting upon the assumption that unearthing past traumas, correcting faulty thinking …

This paper provides an empirical typology of online decision-making purchasing behaviour.
The study explores how the online purchase process is affected by individual decision …

We draw on bounded rationality theory to examine the drivers of omnichannel journey
satisfaction. By examining the omnichannel journey as a holistic experience (as opposed to …

Building on Herbert Simon's critique of rational choice theory, Schwartz et al.(2002)
proposed that when making choices, some individuals—maximizers—search extensively …

We conducted an analysis of the 13-item Maximization Scale (Schwartz et al., 2002) with the
goal of establishing its factor structure, reliability and validity. We also investigated the …

This study investigates differences in online purchase behaviour between consumer
archetypes. It shows how consumers' decision-making styles and product knowledge define …

Time scarcity promotions (eg,“40% off for a limited time”) are mainstays of online retail
marketing. Although positive effects of time scarcity promotions on consumer interest have …

This research explores the online purchase decision-making behaviour of consumers by
introducing a comprehensive approach that covers two different viewpoints: a) individual …