Pandemi Covid 19 selama dua tahun terakhir memberikan dampak yang sangat besar bagi
para mitra yang merupakan sekelompok kecil pelaku usaha catering makanan di Pasar …

Customer loyalty has become primary challenge to the existing e-commerce platforms in the
competitive business environment. This research aims to determine the effects of several …

This study describes the effect of equity theory on perceived value. Equity theory assumes
that, generally, a person likes to act with comparability or fairness. The purpose of this …

Customer loyalty refers to the dedication of a customer to consistently utilize the products or
services of a particular company on a voluntary basis in the future. The achievement of this …

Research aims: This study investigates how consumer experience with local beauty
products influences Electronic Word of Mouth (EWOM), satisfaction, and loyalty …

This study reveals the influence of word of mouth on destination reputation from the
perspective of tourists' reputation judgment and explores the differentiating effect of …

Abstract The Pandarejo Strawberry Barn is an agrotourism owned by the Raharjo Village-
Owned Enterprises (BUMDes) in Batu City. Since its establishment in 2019, one of the …

Hotel accommodation is one of the most essential things in the tourism industry because it
functions as a place to rest after a day of activities. The large number of hotel choices …

The purpose of this study is to explain the positive impact of e-service quality and customer
satisfaction on customer behavior in e-commerce Tokopedia & Shopee. The research …

Skin care has become one of the most important needs of women, and the beauty industry
continues to innovate, offering beauty products for men and children. The purpose of this …