Traditional methods of marketing (via focus groups, market research organisations and so
on) have numerous limitations; these are mainly related to the degree of subjectivity of …

In today's business sense, recognizing human behaviors is a necessity for making the
existence of businesses permanent. For years, it has been thought that people make …

Social Sciences and Humanities might seem to deal with different subject matters in different
fields; however, they basically attempt to engage with key ideas and arguments which would …

Nöropazarlama, pazarlama bilimi ile nörolojinin ortak çalıĢma alanıdır. Nöropazarlama,
pazarlamanın beyindeki karĢılığıdır. Tüketicilerin pazar davranıĢlarını anlamak amacıyla …