Purpose Several researchers struggle with designing, writing-up and reviewing case study
research, but constructing a template for describing and justifying methodological choices is …

Накопленный в период глобальной пандемии опыт показывает, что способность к
самостоятельному инициативному действию является ключевой для эффективного …

Abstract Shifting from Industry 4.0 to Industry 5.0, the digital transformation (DT) has
encouraged new debates on human skills as opposed to technologies. It has delivered …

Purpose The business-to-business (B2B) marketing literature is heavily focused on the
manufacturing sector. However, it is the B2B service sector that shows the highest growth in …

Many services are difficult to understand and communicate, and as a result, difficult to
position, differentiate, and sell. While important, understanding services as well-defined …

Purpose The study aims to explore the benefits of service productisation to provide further
understanding on the productisation concept as support for business processes and service …

A finales del siglo XX fue anunciada la llegada de un nuevo tipo de organización que
estaría fundamentada en el conocimiento como núcleo de su estrategia. En la literatura …

Purpose The purpose of this paper is to explore knowledge-intensive business services
(KIBS), to understand how they implement their service development (SD) processes and …

While fuzzy requests from customers are pervasive in service encounters, it is lacking
understanding of how to manage these kind of requests. By combining health belief model …

Purpose The purpose of this paper is to identify and describe the influence of the knowledge
base (KB) of the company on driving forces of innovation processes in knowledge-intensive …