Uncertainty is inherent to science and science communication. However, the evidence
appears mixed regarding whether portraying uncertainty in science communication has …

Perception of health risk can affect medical decisions and health behavior change. Yet the
concept of risk is a difficult one for the public to grasp. Whether perceptions of risk affect …

Many health risks are the result of deliberate decisions by individuals consciously trying to
get the best deal possible for themselves and for those important to them. Some of these …

Results of past research suggest that affect plays an important role in risk perception.
Because affect may also increase the availability of risks, affect and availability are closely …

Communicating probability information about risks to the public is more difficult than might
be expected. Many studies have examined this subject, so that their resulting …

SCHERER and luanillo provide an excellent review of the literature on public health
communication. In their last section, they devote several paragraphs to a new and emerging …

This paper reviews the state of the art on risk communication to the public, with an emphasis
on summarizing relevant empirical findings. In particular, the paper reviews empirical results …

The communication of risk information is a fundamental aspect of nearly all health promotion
interventions. However, no consensus exists regarding the most effective way to provide …

Public health depends on laypeople's ability to understand the health-related choices that
they and their societies face. The study of risk perception examines that ability. The study of …

In 3 experiments, the authors examined alternative formats for displaying low-probability risk
information and the effects of these formats on professed risk-taking behavior. In Experiment …