Online purchase is becoming an increasingly viable alternative to in-store transactions due
to constraints on in-person interaction. However, medical nutrition customers, mostly …

Bali is one of the world's favorite travel destinations in developing countries. Most travelers
who travel to developing countries seek medical assistance before, during and after …

By integrating insights from Theory of interpersonal Behavior, this study underscores the
significance of interpersonal factors in shaping physician prescribing behavior within the …

The third-largest by volume and the fourteenth-largest by value in the world is the
pharmaceutical industry in India. It is one of the highest distributors of medicines in the …

Those medicines which are having same efficacy as that of their branded and expensive
counterparts are known as Generic medicines. Compare to branded medicines, generic …

Digital marketing is a concept that widely acknowledge and known by business entities in
B2C market to market their products, nevertheless the digital marketing concept is still …

Doctors may not be aware of how much promotion they are exposed to. This is both the most
difficult area to research and the most important. Therefore, as much as possible, research …

Pharmaceutical companies promote their products to their customer physicians on day-
today basis. Depending on the pharmaceutical companies' norms and expectations …

The present study highlights that pharmaceutical companies promotional tools and its
impact on physicians' prescription behaviour. The emphasis is primarily on product factors …

Purpose: The study is an endeavor to evaluate influence of practice on doctors' behavior
towards genericmedicines limiting its mass use. Practice, one factor amongst several, was …