Concern for the environment is widespread and consumers generally hold favorable values
toward green consumption; however, they often struggle to translate these values into actual …

Nowadays, since green consumption is widely accepted and affordable, obtaining
favourable attitudes of consumers toward green purchases becomes paramount to …

This study aims to outline the influence of Environmental Attitude (EA) in Purchase Intention
(PI) and Purchase Behavior (PB). The Theory of Reasoned Action (TRA) was extended by …

Purpose In the purchase intention of green products context, researchers have mainly
investigated the role of symbolism but have mostly discussed symbolic attributes/meanings …

Purpose The urgency to address climate change and its devastating consequences has
never been more pressing. As societies become increasingly aware of the detrimental …

Ethical consumption is a domain of consumer research that focuses on individuals' ethical
concerns when making consumption decisions. Owing to its enormous potential as a …

Fashion rental services have become increasingly popular due to their provision of
sustainable and environmentally friendly ways of consuming fashion products. This research …

Unsustainable consumption of resources remains one of the significant environmental
issues that prevent the achievement of sustainable development. Green consumerism forms …

Globally, companies and individuals are increasingly concerned with green practices as
essential in developing competitive advantages. Companies must manage their …

The purpose of this research explores the influence that awareness of green products has
on greenwashing, green consumer confusion, and its influence on the green product …