Purpose The intention-behavior gap that occurs when one's actions do not align with their
intentions has been the topic of interest of many researchers. However, the effects of the …

Although the concept of market demand has been extensively examined in the literature,
most scholarly efforts have been devoted to understanding men's spectator sports. There is …

The COVID-19 pandemic has led to the closure of many fitness centers and has significantly
affected the behavioral intentions of gym-goers. This study aimed to determine factors …

The purposes of the study are to (1) conceptualize the push-pull-mooring (PPM) framework
in the context of fitness centers and (2) empirically examine how factors of push, pull, and …

Research question Scholars have recognized the critical role of switching costs in predicting
consumption behavior. However, a scale measuring fitness consumers' switching costs was …

Purpose The purpose of this study was to examine the effect of member identity and its
dimensions of power, urgency, external legitimacy, internal legitimacy and interest, on …

Purpose Traditional sports have seen declining participation at many levels, with football
being no different. This is occurring at a time when emergent technologies present new …

Purpose Although the fitness switching costs scale (FSCS) was shown to have sound
psychometric properties, the length of the 54-item may impose burdens on survey …

In the research of technology switch, theories such as Push-Pull-Mooring (PPM), Behavioral
Reasoning (BRT), Innovation Resistance (IRT), and Status Quo Bias (SQB) have been …

The purpose of the study is to validate the 54-item Fitness Switching Costs Scale (FSCS).
The FSCS consists of a third-order formative construct with four second-order formative …