Word of mouth: what we know and what we have yet to learn
One of the key consequences of customer satisfaction is word of mouth communication
(WOM). WOM is a concept that has attracted sustained research attention. To confirm what …
(WOM). WOM is a concept that has attracted sustained research attention. To confirm what …
Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us
The authors synthesize research on the relationship of customer satisfaction with customer-
and firm-level outcomes using a meta-analysis based on 535 correlations from 245 articles …
and firm-level outcomes using a meta-analysis based on 535 correlations from 245 articles …
The role of artificial intelligence in consumers' brand preference for retail banks in Hong Kong
SPS Ho, MYC Chow - Journal of Financial Services Marketing, 2023 - Springer
Artificial intelligence (AI) technologies are increasingly integral to our world, as they serve as
the foundation for new value propositions and distinctive customer experiences. AI is crucial …
the foundation for new value propositions and distinctive customer experiences. AI is crucial …
Driving consumer–brand engagement and co-creation by brand interactivity
Driving consumer–brand engagement and co-creation by brand interactivity | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …
Determinants of Muslim consumers' halal cosmetics repurchase intention: an emerging market's perspective
Purpose Due to a staggering growth rate in the recent past, halal products have attained a
significant attention of marketers across countries. However, marketing practitioners seek to …
significant attention of marketers across countries. However, marketing practitioners seek to …
Transactional quality, relational quality, and consumer e-loyalty: Evidence from SEM and fsQCA
Customer loyalty plays a vital role in the success of e-commerce. Based on loyalty
development process framework proposed by Oliver (1997), we propose an integrated …
development process framework proposed by Oliver (1997), we propose an integrated …
Does emotional intelligence of online shoppers affect their shopping behavior? From a cognitive-affective-conative framework perspective
SH Lim, DJ Kim - International Journal of Human–Computer …, 2020 - Taylor & Francis
Although many e-commerce researchers have studied consumers' shopping behaviors with
different perspectives, there is little evidence on whether psychological capital …
different perspectives, there is little evidence on whether psychological capital …
Sustainable online shopping logistics for customer satisfaction and repeat purchasing behavior: Evidence from China
D Choi, CY Chung, J Young - Sustainability, 2019 - mdpi.com
This study examines the impact of the quality of online shopping logistics services on
customer satisfaction and in driving subsequent repeat purchasing behavior. Five …
customer satisfaction and in driving subsequent repeat purchasing behavior. Five …
Incorporating senses into destination image
Destination image is a key determinant of tourists' destination choice and loyalty formation.
Despite works suggesting the multi-sensory image as an additional dimension of destination …
Despite works suggesting the multi-sensory image as an additional dimension of destination …
The effect of multidimensional service quality on word of mouth in university on-campus healthcare centers
Purpose The purpose of this paper is to investigate the impact of multidimensional service
quality on word of mouth (WOM) in university on-campus healthcare centers …
quality on word of mouth (WOM) in university on-campus healthcare centers …