Go cashless! Determinants of continuance intention to use E-wallet apps: A hybrid approach using PLS-SEM and fsQCA
This study aims to examine the influence of quality and confirmation dimensions on users'
continuance intentions to use e-wallet apps. Besides the partial least squares-structural …
continuance intentions to use e-wallet apps. Besides the partial least squares-structural …
Determinants of SME's social media marketing adoption: competitive industry as a moderator
G Ali Abbasi, NF Abdul Rahim, H Wu… - Sage …, 2022 - journals.sagepub.com
In light of the growing role of social media marketing in the success of businesses and its
low adoption rate among small and medium enterprises (SMEs), this study aims to identify …
low adoption rate among small and medium enterprises (SMEs), this study aims to identify …
Asymmetrical modelling to understand purchase intention towards remanufactured products in the circular economy and a closed-loop supply chain: An empirical …
Remanufacturing, as a central closed-loop supply chain (CLSC) technique, contributes to
the circular economy. While empirical research on remanufacturing has gained the attention …
the circular economy. While empirical research on remanufacturing has gained the attention …
Social media integration: An opportunity for SMEs sustainability
The changing trend in the circular economy has pushed most firms to be competitive in their
business activities using emerging technology. SMEs in recent times are increasingly …
business activities using emerging technology. SMEs in recent times are increasingly …
Determinants of continuous intention to use retail apps: A hybrid PLS-ANN approach
Although consumers' intent to use retail applications (apps) over time is crucial to their
success, academics have paid less attention to this factor. Using the attractiveness of …
success, academics have paid less attention to this factor. Using the attractiveness of …
Towards understanding the initial adoption of online retail stores in a low internet penetration context: An exploratory work in Ghana
Online shopping has become increasingly popular in the past two decades. Yet, despite its
popularity, the use of online stores on the African continent pales in comparison to other …
popularity, the use of online stores on the African continent pales in comparison to other …
Browsing or buying: A serial mediation analysis of consumer's online purchase intentions in times of COVID-19 pandemic
HY Bhatti, M Bint E. Riaz, S Nauman… - Frontiers in …, 2022 - frontiersin.org
The role of digitization and globalization have changed consumers' online buying behaviors,
specifically in the times of the COVID-19 pandemic crisis. This seriously influences the …
specifically in the times of the COVID-19 pandemic crisis. This seriously influences the …
[PDF][PDF] Impact of music and colour on customers' emotional states: An experimental study of online store
Retailers try their best to make their online store environment more entertaining and
attractive to capture customers' attention. Therefore, it is interesting and beneficial to explore …
attractive to capture customers' attention. Therefore, it is interesting and beneficial to explore …
The impact of social media usage on small and micro social commerce enterprises in Malaysia
Due to the Covid-19 pandemic and movement control order (MCO), many small and micro-
sized enterprises in Malaysia have been relying on social media platforms to promote and …
sized enterprises in Malaysia have been relying on social media platforms to promote and …
An integrative approach for determining consumers mobile advertising related attitudes and intentions
The purpose of this paper is to propose and test an integrated model of mobile advertising
taking into consideration the exclusive characteristics of Malaysian consumers. The survey …
taking into consideration the exclusive characteristics of Malaysian consumers. The survey …