This study explores the process of formation of attitudes towards eWOM by analyzing the relationships among “perceived credibility, volume and confirmation of consulted eWOM …
The study intends to identify and analyze different consumer segments. For this purpose, we examine why customers turn to electronic word-of-mouth (eWOM) before making a purchase …
La satisfacción del cliente es un elemento preponderante que define el desempeño de las empresas en el mercado global actual (Albayrak & Caber, 2015; Anderson, Fornell & …