This paper is an initial attempt to use a bibliometric approach for an exhaustive literature
review of corporate diversification in order to propose a new comprehensive framework for …

To sustain competitive advantage, service firms must adapt to the market environment, often
by means of diversification and innovation. While extensive research has focussed on the …

The objective of this study was to comprehensively and critically review research literature
on impacts of product diversification strategy and geographic diversification strategy …

The popularity of the ambidexterity construct has grown in recent years but remains ill-
defined owing to the lack of supporting theoretical research. This study aims to comprehend …

Research question: Professional sports clubs (PSCs) may diversify by marketing a range of
products that extend beyond sport. Using brand architecture as a framework, the research …

Purpose The purpose of this paper is to explore the relationship between product
innovativeness and the process of technology switching. This issue is important for two …

In the presence of current threats to firms' performance by environmental uncertainty, intense
competition and the challenges of market liberalization, firms can diversify to overcome …

This study examines the influence of product diversification (PD) and capital structure on firm
performance in a transitional economy. Ownership structure has been considered as one of …

The primary issue in diversification strategy is concerning its type. A large body of research
on the relative effect of related versus unrelated diversification still remains inconclusive …

The impact of geographical and product diversification on the financial performance of non-
financial enterprises listed on the Ghana stock exchange is investigated in this study. The …