Brand awareness and buying intention in the online environment
J Filipović - Marketing, 2015 - scindeks.ceon.rs
The importance of the Internet marketing continually rises. However, there is a lack of the
studies which investigate the effectiveness of the online campaigns aimed at the users in the …
studies which investigate the effectiveness of the online campaigns aimed at the users in the …
[PDF][PDF] Cognitive and affective reactions to nudity in advertising in Serbia
The paper aims at providing a deeper insight into the issue of impact of nudity on attitudes to
advertisements. Affective and cognitive reactions to display of nude advertising models were …
advertisements. Affective and cognitive reactions to display of nude advertising models were …
Muslim academicians' attitudes toward offensive television advertisements on health and beauty products
The awareness of offensive television advertisements among Muslim consumers especially
in Malaysia is still uncommon. Thus, this paper aims to identify the Muslim academicians' …
in Malaysia is still uncommon. Thus, this paper aims to identify the Muslim academicians' …
[PDF][PDF] Članci/Papers
J Filipović - Momčilo Milisavljević - sema.rs
U samom početku istraživanja uticaja medija na ljude, važilo je shvatanje da su ljudi
bespomoćne žrtve masovnih medija, definisani putem sadržaja koje im mediji nude. Ipak …
bespomoćne žrtve masovnih medija, definisani putem sadržaja koje im mediji nude. Ipak …