A taxonomy and review of positive consumer dispositions toward foreign countries and globalization

F Bartsch, P Riefler… - Journal of International …, 2016 - journals.sagepub.com
International marketing research has shown vivid interest in consumers' positive dispositions
toward foreign countries and globalization. Motivated by the aim to segment international …

The effect of global company animosity on global brand attitudes in emerging and developed markets: does perceived value matter?

DL Alden, JB Kelley, P Riefler… - Journal of …, 2013 - journals.sagepub.com
Country-level animosity effects on foreign products from disliked countries are fairly well
understood, but little is known about the role of global company animosity (GCA). Such …

A review of consumer affinity research: recent advances and future directions

MM Serrano-Arcos, R Sánchez-Fernández… - International Marketing …, 2022 - emerald.com
Purpose Consumer affinity may be a key factor in overcoming ethnocentric barriers and
promoting a favourable attitude towards specific foreign countries and their products …

[HTML][HTML] Effect of consumer animosity on boycott campaigns in a cross-cultural context: Does consumer affinity matter?

C Kim, X Yan, J Kim, S Terasaki, H Furukawa - Journal of Retailing and …, 2022 - Elsevier
Global companies have often suffered from unexpected boycott campaigns in foreign
markets owing to consumer animosity toward a country of origin. This study aims to …

Destination branding: The role of consumer affinity

Y Asseraf, A Shoham - Journal of Destination Marketing & Management, 2017 - Elsevier
Changing negative attitudes toward foreign products and brands can be a daunting
challenge. Changing such attitudes toward countries/destinations is even more difficult due …

Interactive effect of consumer affinity and consumer ethnocentrism on product trust and willingness-to-buy: a moderated-mediation model

G Guo, H Tu, B Cheng - Journal of Consumer Marketing, 2018 - emerald.com
Purpose This study aims to clarify the relationship between two plausible conflicting attitudes
in cross-cultural context-consumer affinity and consumer ethnocentrism (CET) and to …

The impacts of brand personality and self-congruity on consumers' intention to stay in a hotel: does consumer affinity matter?

SH Tsaur, FS Hsu, HW Ching - Journal of Hospitality and Tourism …, 2023 - emerald.com
Purpose The purposes of this study were to explore the moderating effect of consumer
affinity on brand personality and consumers' intention to stay in a hotel, as well as on self …

Is country affinity applicable for domestic brands? The role of nation sentiment on consumers' self-brand connection with domestic vs foreign brands

R Fazli-Salehi, IM Torres, R Madadi… - Asia Pacific Journal of …, 2021 - emerald.com
Purpose The purpose of this study is to examine the effect of country affinity, ethnocentrism
and product quality judgment on self-brand connection regarding both domestic and foreign …

[图书][B] Foreign languages in advertising: Linguistic and marketing perspectives

J Hornikx, F Van Meurs - 2019 - Springer
The use of foreign languages in advertising is not a new phenomenon. Fries (2007)
classifies different ways in which foreign languages were employed in news reports and …

The effects of mobile phone use motives on the intention to use location-based advertising: the mediating role of media affinity and perceived trust and risk

AR Jung, J Heo - International Journal of Advertising, 2022 - Taylor & Francis
This study investigated the effect of consumers' motives for using a mobile phone on mobile
phone affinity which, in turn, influences their intention to use location-based advertising …