Brand Management: Mastering Research, Theory and Practice is a valuable resource for
those looking to understand how a brand can be conceptualized and thus managed in all its …

The extensively updated second edition of Suicide in Schools provides school-based
professionals with practical, easy-to-use guidance on developing and implementing …

Firms' activity on social media may enhance stakeholder engagement and improved
communication between firms and their customers through dialogue and interaction. This …

This article discusses the usefulness and challenges associated with utilizing social media
technologies in the context of community organizing practice, often referred to as digital …

Recent years have seen a considerable increase in companies following a purpose-based
brand strategy. Pursuing purpose instead of solely profit has been pointed out as a means to …

The uneasy relationship between the social work profession and the media has led to
recognition by social work educators of the need to incorporate knowledge of media …

This article presents results from an exploratory study conducted as a component of an
assessment of the implicit curriculum in one master's-level social work program. Web-based …

Computational social science methods provide a better understanding of how social work
education programs use Twitter. Data mining and sentiment analysis of 2,509 tweets were …

The present work advances warranting scholarship by considering the effect of online
reviews (in response to organizational self-claims) on organizational attributions offline. An …

В статье представлены результаты анализа проблемы взаимодействия социальных
медиа и профессионального образования специалистов социально-педагогического …