The increasingly fierce competition in food trends requires producers to innovate and
develop new foods to be accepted and to avoid neophobia by consumers at the same time …

This study investigates the effectiveness of Vlogs as an advertising tool to promote the
tourism sector in Pakistan using Ducoffe's Advertising Value Model and stimulus-organism …

Purpose This study aims to enhance the knowledge by offering perspectives from an
emerging market by reviewing the existing literature on food tourism. This study applies a …

Based on cognitive appraisal theory, a theoretical model of the antecedents and
consequences of perceived food authenticity is proposed. Specifically, relationships …

The paper addresses the consumption issue in the post-Covid-19 pandemic era, finding a
possible interpretative model in the theory of planned behaviour. To this end, a sample was …

Food-neophobia is referred to as the reluctance to try unknown foods. This paper aims to
demonstrate the relationships between street food experience, food destination image, food …

This research investigates the tourists' attitudes and preferences regarding street food and
how their quest for food authenticity and customization affects their culinary experiences …

Purpose This research investigates how foreign tourists' revisit intentions are influenced by
their local food consumption (LFC) value by emphasizing their attitude towards the local …

The investigation aims to explore the food choice behavior of tourists concerning traditional
Kashmiri food. The Extended Theory of Planned Behaviour (ETPB) has been applied that …

Purpose This study aims to investigate consumer decision-making styles (CDMS) in the
context of street food. In addition to the original CDMS constructs, two additional constructs …