Live streaming social commerce, a booming branch of online retailing, has enabled online
retailers to interact with customers face to face, defying spatial restrictions. Recent research …

Intelligent machines are steadily replacing human workforce in retail and service. Although
customers' short-term responses toward service robots are well understood, little is known …

One of the greatest public health crises in recent times, the COVID-19 pandemic, has come
with a myriad of challenges in terms of health communication and public cooperation to …

Cryptocurrencies have ballooned into a billion‐dollar business. To inform regulations aimed
at protecting consumers vulnerable to suboptimal financial decisions, we investigate crypto …

This paper presents a critical review of published findings pertaining to the physical
proximity between employees and customers in various sales and service settings …

Purpose The present study aimed to investigate whether male consumers report weaker
green consumption values than their female counterparts, and whether such a presumed …

This study examines whether the match between customers and gendered service robot
influences customer satisfaction towards service robots, so-called gender (dis) match effect …

Attachment theory has recently been recognized as a potentially fruitful avenue for studying
consumer behavior. However, few studies have examined the relationship between …

Several studies suggest that consumers match stimuli across sensory modalities, with
angular (vs. round) typefaces typically associated with sourness (vs. sweetness). Drawing …

Introduction This study examined the correlates of gender stereotypes and the moderating
role of membership in a voluntary sports club. Drawing on the contact hypothesis, this study …