Using the Use and Gratifications Theory (UGT), this paper explores how the social impact of Digital Content Marketing (DCM) in food tourism leads to electronic word-of-mouth (e-WOM) …
There is little doubt that increasing polarization over the last decade has transformed the American political landscape. In The Other Divide, Yanna Krupnikov and John Barry Ryan …
CJ Plume, EL Slade - Information Systems Frontiers, 2018 - Springer
Organisations are increasingly utilising social media to advertise to, and interact with, consumers. Sponsored advertisements embedded into targeted users' social media feeds …
J Guo, HT Chen - Computers in Human Behavior, 2022 - Elsevier
This study examines how individuals' political engagement on social media platforms could impact their psychological well-being. We focus on two possible indirect paths through …
This paper explores the influence of travel motivations and the gratification provided by social media in consumer stickiness to social media, intention to create user-generated …
Z Yue, DS Lee, J Xiao, R Zhang - Information, Communication & …, 2023 - Taylor & Francis
In efforts to curb the spread of COVID-19, many countries have implemented a variety of lockdown and quarantine measures. With substantially reduced face-to-face interactions …
Salespeople are increasingly required to navigate an international environment—having international customers or international peers. However, much remains to be learned about …
Social media is changing the narrative during crisis events. It has facilitated citizen-led emergency dispatch and rescue, information sharing and communication between loved …
Background: This study's main purpose was to examine the psychometric properties of FoMOs' adaptation among the Indonesian adolescents' population. The second aim was to …