Antecedents of green purchase intention: A cross-cultural empirical evidence from Vietnam and Poland

D Cong Doanh, K Gadomska-Lila… - Oeconomia Copernicana, 2021 - ceeol.com
Research background: Even though antecedents of green consumption have already been
considered in numerous scientific articles, their findings still remain inconsistent …

[PDF][PDF] Selecting the right football club to sponsor: multi-criteria analysis

D Górecka - Journal of Physical Education and Sport, 2020 - efsupit.ro
The sport industry is currently an important sector of economic activity. In 2018, the global
sports market was valued at nearly US $488.5 billionwith growth averaging at 4.3% since …

Professional ethics in accounting as assessed by managers of economic units

R Huterski, G Voss, A Huterska - 2020 - um.edu.mt
Purpose: The article aims to determine the degree of use of ethical patterns contained in the
Code of Professional Ethics in Accounting by the management of selected economic units …

[PDF][PDF] Sports sponsoring in cooperative banks–terms, scope and goals based on the example of cooperative bank in Torun

M Buszko - Journal of Physical Education and Sport, 2020 - researchgate.net
Banks today often use sports sponsoring to promote the brand, support the sales process or
acquire new customers. Cooperative banks, which are entities with local or regional scope …

Sponsoring as an Element of Sports Marketing

M Bruhn, P Rohlmann - Sports Sponsoring: Requirements and Practical …, 2024 - Springer
Sponsoring has developed into a significant and above-average growing segment in the
communication sector in recent years. While the argumentation with product benefits and …

[PDF][PDF] Support for sport as an element of banks' corporate social responsibility policy

M Buszko - Journal of Physical Education and Sport, 2020 - efsupit.ro
Sport is one of the fundamental areas of human activity that engages people of all ages,
evokes positive associations and has a good effect on health and well-being. Due to the fact …

Sponsoring als Element der Sportvermarktung

M Bruhn, P Rohlmann - Sportsponsoring: Voraussetzungen und …, 2023 - Springer
Sponsoring hat sich in den letzten Jahren zu einem bedeutenden und überdurchschnittlich
wachsenden Segment im Kommunikationssektor entwickelt. Während die Argumentation mit …

Perception of sustainable sport sponsorship in terms of sustainable development and corporate social responsibility in the era of the Covid-19 pandemic

K Olejniczak-Szuster, K Łukasik - Zeszyty Naukowe. Organizacja i …, 2022 - yadda.icm.edu.pl
Purpose: The purpose of the research presented in this paper was to identify the factors that
determine the perception of sport sponsorship in terms of sustainability development and …

Exploring company's activities in the field of CSR: The case of Starbucks

E Gozdan, A Sudolska - Journal of Corporate Responsibility and …, 2019 - apcz.umk.pl
Recently CSR has gained companies' attention due to its strategic importance. In the
contemporary economy, the enterprises, especially those that are global corporations, are …

[PDF][PDF] Narzędzia budowania relacji ze społeczeństwem lokalnym w działaniach CSR grupy Azoty ZAK SA

I Drozdowicz-Tomaszek - 2024 - ruj.uj.edu.pl
Praca doktorska dotycząca budowania pozytywnych relacji z otoczeniem lokalnym w
ramach zarządzania sektorem chemicznym, które wymaga sprostaniu wyzwaniom i …