Defining the 'object'of public relations research: A new starting point
L Edwards - Public relations inquiry, 2012 - journals.sagepub.com
In this article I consider the importance of paradigmatic variety in the scholarly field of public
relations. I reflect on the role that both conflict and cooperation between different paradigms …
relations. I reflect on the role that both conflict and cooperation between different paradigms …
The challenge of new gatekeepers for public relations. A comparative analysis of the role of social media influencers for European and Latin American professionals
Social media influencers (SMIs) have become a primary stakeholder group for
communication professionals. However, this phenomenon still lacks a coherent body of …
communication professionals. However, this phenomenon still lacks a coherent body of …
Balancing public relations with socioeconomic and political environments in transition: Comparative, contextualized research in Colombia, Mexico, and Venezuela
JC Molleda, Á Moreno - Journalism & Communication …, 2008 - journals.sagepub.com
This comparative, contextualized research conducted between 2003 and 2004 summarizes
and discusses the impact of the socioeconomic and political environments on the practice of …
and discusses the impact of the socioeconomic and political environments on the practice of …
“PRP culture” A framework for exploring public relations practitioners as cultural intermediaries
C Hodges - Journal of communication management, 2006 - emerald.com
Purpose–To advance the cultural approach to public relations research and practice through
linking societal culture and occupational culture of public relations to the communication …
linking societal culture and occupational culture of public relations to the communication …
Introduction: Implications of a (radical) socio-cultural 'turn'in public relations scholarship
L Edwards, CEM Hodges - Public relations, society & culture, 2011 - api.taylorfrancis.com
The increasing prevalence of research taking a different path from the functional, normative
approach that has historically dominated public relations scholarship suggests something of …
approach that has historically dominated public relations scholarship suggests something of …
Mastering the dialogic tools: Social media use and perceptions of public relations practitioners in Latin America
Purpose Listening to and conversing with stakeholders has become a basic requirement for
the survival of any organization in a society with insistent demands for transparency and …
the survival of any organization in a society with insistent demands for transparency and …
Towards the professionalisation of public relations in Malaysia: Perception management and strategy development
Z Abdullah, T Threadgold - Public Relations Review, 2008 - Elsevier
The aim of this study is to explore how the status and standards of public relations as a
profession are perceived by the three main groups involved in public relations: academics …
profession are perceived by the three main groups involved in public relations: academics …
[图书][B] Pitch, tweet, or engage on the street: How to practice global public relations and strategic communication
K Alaimo - 2020 - taylorfrancis.com
The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to
adapt public relations strategies, messages, and tactics for countries and cultures around …
adapt public relations strategies, messages, and tactics for countries and cultures around …
Measurement and predictors of resilience among Latin American public relations professionals: An application of the Connor-Davidson Resilience Scale (CD-RISC)
Purpose It is well established that greater resilience buffers the negative effects of adverse
events and conditions, allowing the affected individual to recover adequately. Resilience is a …
events and conditions, allowing the affected individual to recover adequately. Resilience is a …