N O'shaughnessy - European journal of marketing, 2001 - emerald.com
Has political marketing been over‐marketed? This article–taking a definition of political marketing that (controversially) excludes news management and “spin” control–does not …
This book explores the new politics of class in 21st century Britain. It shows how the changing shape of the class structure since 1945 has led political parties to change, which …
Inilah buku pertama yang berbicara tentang riset politik. Mengupas substansi secara sistematis dan memadu aplikasi para pemakainya di dalam dunia politik yang terkadang …
In a democracy, we generally assume that voters know the policies they prefer and elect like- minded officials who are responsible for carrying them out. We also assume that voters …
This book proposes a framework for comparative analysis of the relation between the media and the political system. Building on a survey of media institutions in eighteen West …
At a time of radical shifts in power across the globe, the sixth edition of An Introduction to Political Communication examines the role of the media in the political process. Brian …
Non-verbal communication-the eye movements, facial expressions, tone of voice, postures and gestures that we all use more or less consciously and more or less effectively-can …
Page 1 Power A THEORY OF SOCIAL STRATIFICATION Privilege Gerhard E. Lenski Page 2 Power and Privilege A Theory of Social Stratification Page 3 Power and Privilege A Theory of …
This book provides a comprehensive account of the methods used in social surveys. All the stages of a survey are covered, from the original planning to the drafting of the final report …