Marketing scholars have long been interested in understanding and promoting healthier
eating among children. In this article, we identify key themes reflected in marketing research …

Research can be characterized in terms of three domains (Brinberg and McGrath 1985):(1)
the substantive (the realworld problem of focus in the research),(2) the conceptual (the …

The Journal of Public Policy & Marketing (JPP&M) published its first issue in 1982, and over
the course of the next year we are celebrating 40 years of scholarship in its pages. Under …

El objetivo de este estudio fue comprobar si existe relación entre la motivación y la actividad
física de los padres con la actividad física, el deseo y consumo alimentario y el índice de …

As obesity continues to rise in the United States, it is critically important to identify and
understand important risk factors for this condition. Experiences of poverty, particularly food …