In this study, a joint pricing, advertising and inventory control problem will be investigated for
a firm selling perishable products with psychic stock effect. The proposed problem is …

The marketing-mix of price–quality and advertising–quality relationship is well studied. Less
understood is the price–advertising–quality relationship. This article fills the gap …

This research studies the impact of a store brand's introduction in a supply chain where a
retailer offers the national brands of competing manufacturers. The focus in this paper is to …

Omnichannel retailing is of growing importance. Yet, retailers lack knowledge about how to
set prices overtime in their different channels, that is, in-store and online, which gives rise to …

Decisions regarding product innovations are inherently dynamic because for consumers to
perceive constant improvement in product innovation, innovation must be current and …

To attract potential customers and to effectively sell their inventories over time, retailers often
invest in different marketing levers and apply dynamic pricing strategies. However …

It is known that an eco-efficiency strategy, which saves resources in the production process,
may be offset by a rebound effect; it may even backfire. Less known are the exact conditions …

Nowadays, one of the challenges of the firm managing multi-generation products is the
forward-looking behavior of customers. Anticipating the introduction of a newer generation …

This paper addresses coordination of pricing and cooperative advertising policies in a two-
echelon supply chain under fuzziness of demand function's parameters and manufacturing …

Most sales applications are characterized by competition and limited demand information.
For successful pricing strategies, frequent price adjustments as well as anticipation of market …