C Ferraro, A Hemsley, S Sands - Business Horizons, 2023 - Elsevier
Diversity, equity, and inclusion (DEI) is ubiquitous in today's public discourse, underpinned by societal recognition of inequality and demands for less discrimination. Further, DEI …
Purpose Despite increased emphasis on diversity marketing, much remains unknown about how brands should approach diversity. This paper aims to understand what constitutes a …
Names: Kozinets, Robert V., 1964–editor.| Gambetti, Rossella, editor. Title: Netnography unlimited: understanding technoculture using qualitative social media research/edited by …
J Coffin, CA Eichert, AI Nolke - Handbook of research on gender …, 2019 - elgaronline.com
This chapter provides a critical review of research concerning lesbian, gay, bisexual, trans*, queer, and other non-heterosexual people (LGBTQ+) 1 in the field of marketing and …
D Crockett - Journal of Consumer Research, 2017 - academic.oup.com
When confronted with racial stigma, how do people manage it? What specific arrangements of objects and tactics do they mobilize to make everyday life more tolerable (if not more …
AI Nölke - Journal of homosexuality, 2018 - Taylor & Francis
This study introduces an intersectional analysis of explicit LGBT portrayals in mainstream advertising between 2009 and 2015. The analysis provides insights into the (in) visibility of …
Influencer e content creator stanno condizionando profondamente molti aspetti culturali e di business della società contemporanea e, per questa ragione, rappresentano uno dei …
A Gopaldas, G DeRoy - Consumption Markets & Culture, 2015 - Taylor & Francis
Diversity can be analyzed using one of two approaches. The dominant unidimensional approach examines diversity across a single dimension at a time (eg first by race, then by …
Drawing on intersectionality's historical feminist roots of critical praxis and recent re- radicalization of the theory, this paper urges for an expansion of the concept of …