Marketing research on Mobile apps: past, present and future
We present an integrative review of existing marketing research on mobile apps, clarifying
and expanding what is known around how apps shape customer experiences and value …
and expanding what is known around how apps shape customer experiences and value …
Exploring the factors that affect user experience in mobile-health applications: A text-mining and machine-learning approach
Recent years have witnessed an increased demand for mobile health (mHealth) platforms
owing to the COVID-19 pandemic and preference for doorstep delivery. However, factors …
owing to the COVID-19 pandemic and preference for doorstep delivery. However, factors …
Orchestrating firm-specific resource integration to achieve customer service performance: an investigation in the hotel context
GP Rini, A Kusumawardhani - International Journal of Innovation …, 2023 - emerald.com
Purpose This study aims to identify factors that can improve customer service performance
by verifying the relationships between these factors, such as customer orientation, firm …
by verifying the relationships between these factors, such as customer orientation, firm …
The moderating influence of brand image on consumers' adoption of QR-code e-wallets
In a post-pandemic era marked by thriving digital payments and e-commerce transactions
due to physical distancing norms, the growth of mobile payments or E-wallets is expected to …
due to physical distancing norms, the growth of mobile payments or E-wallets is expected to …
Text mining approach to explore determinants of grocery mobile app satisfaction using online customer reviews
A Kumar, S Chakraborty, PK Bala - Journal of retailing and consumer …, 2023 - Elsevier
In recent years, there has been proliferation of grocery mobile apps as grocery shopping on
mobile has found increasing acceptance among customers accelerated by multiple factors …
mobile has found increasing acceptance among customers accelerated by multiple factors …
Antecedents of mobile payment loyalty: An extended perspective of perceived value and information system success model
J Zhong, T Chen - Journal of Retailing and Consumer Services, 2023 - Elsevier
Drawing on the information system success model and perceived value theory, we develop
a research model to examine factors that may affect user satisfaction and loyalty of mobile …
a research model to examine factors that may affect user satisfaction and loyalty of mobile …
AI-driven banking services: the next frontier for a personalised experience in the emerging market
JN Sheth, V Jain, G Roy, A Chakraborty - International Journal of …, 2022 - emerald.com
Purpose Artificial intelligence (AI) is used by banking services primarily to automate systems;
however, this ecosystem does not work in emerging markets because human intervention is …
however, this ecosystem does not work in emerging markets because human intervention is …
Value co-creation through branded apps: enhancing perceived quality and brand loyalty
Purpose Branded applications (apps) are increasingly important in marketers' omnichannel
strategies. They have not only changed the way customers purchase but also changed the …
strategies. They have not only changed the way customers purchase but also changed the …
How luxury brands build customer-based brand equity through phygital experience
Digitization has significantly impacted the purchasing behavior of luxury consumers. Now,
luxury brands are trying to maximize consumers' experiential value through …
luxury brands are trying to maximize consumers' experiential value through …
Harmonizing sustainability in industry 5.0 era: Transformative strategies for cleaner production and sustainable competitive advantage
At the forefront of the Industry 5.0 era, manufacturing firms in developing economies like
India, are uniquely positioned. They face the dual challenge and opportunity of integrating …
India, are uniquely positioned. They face the dual challenge and opportunity of integrating …