Converging evidence from biopsychosocial research in humans and animals demonstrates
that chronic sensory stimulation (via excessive screen exposure) affects brain development …

Given the increasing number of personalized ads and the prevalence of media multitasking,
understanding the impact of online privacy concern on ad outcomes is important. However …

This study aimed to delineate how media multitasking (MM) induces online store visits and
purchase behaviors in different situations. We used a hidden Markov model to elicit several …

Media multitasking became increasingly popular over the past decade. As this behavior is
intensely taxing cognitive resources, it has raised interest and concerns among academics …

Inhibiting counterarguing is a critical approach to persuasion. Multitasking effects have been
closely associated with the idea of reducing counterarguing vis cognitive overload. Those …

Multiscreening, the simultaneous usage of multiple screens, is a relatively understudied
phenomenon that may have a large impact on media effects. First, we explored people's …

This article seeks to capture material and sensory dimensions of everyday news use that
usually remain unexplored. To that end, we developed a two-sided-ethnography, filming …

Research investigating the drivers of consumers' engagement with brands on social media
is proliferating. However, little is known about how advertising outside social media drives …

Despite the knowledge that women engage more frequently in multitasking than men when
using media devices, no study has explored how multitasking impacts the brand attitude of …

Multiscreening has been shown to affect consumers' brand attitudes and their memory of
advertisements. However, little is known about the prevalence of using multiple screens …