Bridging the health literacy gap through AI chatbot design: the impact of gender and doctor cues on chatbot trust and acceptance
Purpose Notwithstanding their potential benefits especially for individuals with low health
literacy, users are still somewhat skeptical about the reliability of healthcare chatbots. The …
literacy, users are still somewhat skeptical about the reliability of healthcare chatbots. The …
That uncanny valley of mind: when anthropomorphic AI agents disrupt personalized advertising
This research, grounded in privacy calculus theory, examines how the
anthropomorphization of AI agents affects consumers' perceptions of privacy risks …
anthropomorphization of AI agents affects consumers' perceptions of privacy risks …
CSR as a buffer or backfire in brand transgressions: a motivated reasoning perspective
Y Ryoo - European Journal of Marketing, 2025 - emerald.com
Purpose This paper aims to reconcile conflicting findings about the role of corporate social
responsibility (CSR) in counteracting the negative impacts of brands' ethical transgressions …
responsibility (CSR) in counteracting the negative impacts of brands' ethical transgressions …