Research that explores intrapersonal elements as a motivation for consumer decisions to
visit a regional halal festival using a computational technique is still very rare. Motivation is …

Purpose Paragliding festivals have become significant events in the global tourism space,
attracting tourists to local and international destinations. The purpose of this study was to …

Purpose In search of creating an extraordinary experience for customers, services have
gone beyond the means of a transaction between buyers and sellers. In the event industry …

To what extent does the sense of touch matter in cultural consumption? After an extended
period of limited social gathering due to COVID-19, it is vital to assess the importance of …

Festivals and events have long existed in human society and were presumed as a form of
ritual, traditions or collective celebration. They serve as social activities which allow a certain …

Event day revenues represent the most important income for most team sports
organizations. Prior studies in sports experience management have almost exclusively …

Kaamatan, better known as Harvest Festival, is the highlight of all annual events in Sabah,
Malaysia. However, due to the COVID-19 pandemic, the Kadazandusun Cultural …

Virtual music festivals, online adaptions of in-person music festivals, have increased in
popularity since the COVID-19 pandemic began due to social gathering restrictions …

First introduced between the 19709s and19809s, Electronic Dance Music (EDM) in the
United States has flourished from its once small beginnings in underground dance parties to …

As the competition in the music festival landscape increases, festival organisations need to
differentiate themselves and need to obtain unique positionings in the festival market. It is of …