Frugal innovation has recently become a relevant topic in the public domain. The real
challenge for frugal innovation is to introduce something new or different (innovating) whilst …

The academic literature on consumer engagement and sustainable consumption has
developed gradually over the last two decades. The body of knowledge related to the role of …

The retail industry currently is dominated by fast-fashion and just-in-time production seeking
to increase fashion trends. Yet, due to the economic crisis worldwide, disposable incomes …

Male shoppers are recognized as an important and distinctive market segment. While initial
steps to categorize and classify male shoppers have been taken, the majority of existing …

As demand for secondhand fashion grows, the objective of this study is to examine
consumer orientations of secondhand shoppers to determine whether they differ by …

The transition toward sustainability and the adjustment to climate change should involve the
reduction of consumption behavior and the need to maintain social practices of frugality …

Although there has been considerable theoretical support outlining a positive relationship
between religiosity and voluntary simplicity, there is limited empirical evidence validating …

Purpose Second-hand/used goods channels compete with existing traditional channels to
satisfy consumers' needs that are unmet by traditional retail networks. However, most …

We view leisure well-being as satisfaction in leisure life that contributes to subjective well-
being. The model we propose focuses on how leisure activities contribute to leisure well …

This study examines several psychological factors hypothesized as antecedents of frugality.
Although external forces, such as downturns in economic activity, can promote frugal …