The rapid proliferation of mobile phones along with the technological development has
created a whole new marketing medium named mobile advertising. This research …

Las mediaciones ubicuas designan el alcance total de la superposición entre el contenido
digital y la vida cotidiana, el punto de inflexión a partir del cual la tecnología se independiza …

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-----Viral Video Advertising (VVA) is a special form of Advertising; usually appear in viral …

With the development of mobile technology, mobile advertising has become popular
worldwide. It seems that almost every user who owns a mobile device receives mobile …

As one of the mobile marketing instrument, SMS (Short Message Service) advertising is
gaining popularity in accessing consumers through their mobile devices. The success of this …

Affiliate marketing has seen fewer studies even being a multibillion dollar industry and one
of the most expanding online advertising lead generators for direct marketers. The aim of …

En virtud de su capacidad creciente de conectividad, procesamiento y transmisión de datos,
el dispositivo móvil se encuentra inmerso en un proceso de convergencia con el ecosistema …

There has been tremendous growth in the mobile telecommunication industry. An estimated
5.8 billion mobile subscribers worldwide was projected for 2011 (Ahonen). The high …

This study investigates the critical elements of viral marketing toward consumers' purchasing
intention in the Klang Valley, Malaysia. Five perceived viral marketing elements were …

The specific nature of mobile devices in the media field seems to situate content
consumption in a mobile-promised land characterised by ubiquity, connectivity and …